CHALLENGE
Suja had a practical marketing initiative that they wanted to focus on at the Jordyn Jones x Hollywire EP Release Party. Their end goal was to get their product into the hands of consumers, with a focus on two in-person activations with their brand. Additionally, to raise brand awareness online via organically produced digital celebrity content.
STRATEGY
Our strategy was to host a summer pool party for singer Jordyn Jones to promote the release of her EP. The party was in collaboration with Jones’s PR agency, 42west. The company wanted to host the party at the iconic Yamashiro. Suja was the main sponsor of our Hollywood Hills summer pool party. To increase the number of attendees, we advertised this Jordyn Jones EP Guest List Application across all of our Hollywire social platforms. Due to our partnership with 42west, they advertised our event with their internal industry email blast lists and on Jordyn’s social media accounts. Hollywire invited over 300 celebrities to the event.
At the event, Suja branded their signature line of juices, slushes, and kombucha, napkins/cups, photo booth props, as well as 2 activations (branded photo booth & branded yard games to play) were placed around the venue. All video content that was created was organically co-branded, and then distributed on Samsung TV and Hollywire’s YouTube channel to our 2,000,000 subscribers.
RESULTS
The Hollywire – Suja Party saw ~ 1,000 attendees (Celebrities and Influencers), over 600+ Suja products were consumed, and 10 celebrity interview videos were created with Suja product placements integrated into the background of the set. Hollywire created more than 5,000,000 impressions on Youtube, Instagram and Twitter with Suja’s logos present throughout the venue. Thousands of Suja branded pictures were created at the photobooth during the event. Suja received global recognition from our official event partnership with 42west, and had brand exposure with the following celebrities:
Jordyn Jones
Elliana Walmsley
Lilia Buckingham
Lyric Ross
Indiana Massara
Alisha Marie
Sophie Michelle
Sofi Dossi
Jayden Bartels
Cash Baker
Maverick Baker
Jaques Colimon
Sean Kingston
Abigail Cowen
Khadijah Red Thunder
Danielle Cohn
MATTHEW LEWIS
Austin Felt
Trinity Morisette
Ashton Rowland
Carson Lueders
Riley Lewis
Madison Lewis
Sarah Withers
Lexy Kolker
Ava Kolker
Snow Tha Product
Rico Paris
Christa, Kaley and Brianna Ford
Kailand Morris
Jordan Beau
Destiny Gin
Mario Kassamani
Jessie Page
Nicolette Gray
Teala Dunn
Luna Montana
Bryce Hall
Jason Genao
Mikey Tua
Greg Marks
AJ Mitchell
Meg Donnelly
Diego Martir
Scott Sire
Austin Hare
Kristin Hancher
Hayden Summerall / Jimmy
Brooke Butler & Rush
Goody Grace
Christa Ford
Kaley Ford
Angelic
Shannon K
Mahogany Lox
Eva Gutowski
Kida Burnes
Crawford Collins
Danielle Cohn
Tati McQuay
Tristan Tales
Carrington Durham
Big Will
Mads Lewis
Nic Wallace
Veronica and Vanessa Merrel
Sofie Dossi
Zach Clayton
Suie Generous
Nayip Ramos
Destiny Gonzles
Keliane Stankus
Demi Plaras
Elle Danjean
Olivia Lueders
Ariel Martin
Jada Facer
Logan Paul
Kalin White
David Dobrik
Evan Forster
Grant Knoche
Eric Montanez